Laid tables that play to the rhythm of music, cabinets that open up new worlds and enchanted forests, fairy gardens and dancing lights.
It is awe and wonder. It is the magic of Kartell Wonderland, a project by Virgilio Villoresi, a multifaceted filmmaker who, playing with cinematographic techniques, narrates the infinite facets of Kartell creations: the interplay of shapes and volumes comes to life and becomes a story through images and emotions of the horizon brand visionary.
A planet of exciting surprises, a home where every room is a discovery and objects come to life and are told in an atmosphere between dream and reality, where there is nothing truer than illusion.Each product is placed in a room different from the others for characteristics and identity and each is told with a different animation technique to enhance its characteristics and personality.The Abbracciaio candelabra moves in a room that amplifies the transparency and reflections of light typical of the dishes.
The Bio Componibili themselves open new natural microworlds within them, revealing the green soul at the base of the product. The plays of light released by the Battery lamps "dance" in an atmosphere inspired by the musicals of the 1950s, while the famous gnome Attila smiles in a fairytale garden. The Louis Ghost chairs play with their transparencies and the Mini Planet lamp, finally, takes us back to the cinema and to the origins of the wonderful illusion of cinema.Kartell Wonderland: a journey of wonder and discovery in the Kartell world. The video was made for Kartell Christmas 2021 and will be launched on the brand's website and social channels and visible in all Kartell shops.
The Bio Componibili themselves open new natural microworlds within them, revealing the green soul at the base of the product. The plays of light released by the Battery lamps "dance" in an atmosphere inspired by the musicals of the 1950s, while the famous gnome Attila smiles in a fairytale garden. The Louis Ghost chairs play with their transparencies and the Mini Planet lamp, finally, takes us back to the cinema and to the origins of the wonderful illusion of cinema.Kartell Wonderland: a journey of wonder and discovery in the Kartell world. The video was made for Kartell Christmas 2021 and will be launched on the brand's website and social channels and visible in all Kartell shops.